The linear economy does not work: our raw materials are being depleted at the start of the chain and we have to contend with waste at the end of the chain. Production, consumption and waste disposal - this is not feasible in the long term. To live together harmoniously with 10 billion people on this planet, we need to go in search of other solutions. These consist of closing loops and working and living in sync with nature.

By 2050, the Netherlands will have a sustainable, fully circular economy, if the government has anything to say in it. Rotterdam’s ambition is to be circular by 2030. But BlueCity goes one step further: we want to achieve a blue economy. Find out here what this is and how this is different from the circular economy. But the only way we can achieve this circular, blue ambition is by joining forces. Startups and small-scale initiatives show how and, above all, that it is possible. But circular economy requires an effort: in BlueCity we offer circular entrepreneurs (who are just starting out) workspace and a dynamic ecosystem for support. Giving feasible, scalable plans an opportunity to grow and achieve the scope they need to have genuine impact. Together we thus create a circular economy, close loops, and build the city of the future. BlueCity demonstrates on the local level that change is possible and highlights obstacles en route, assisting entrepreneurs from the city and region, with workspaces and production spaces, introducing them to large companies, and working with business partners in the context of programs.

Generating valuable insights into problems that are associated with this transition, on a greater, international scale. That is how we use local entrepreneurship to accelerate this global transition.

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